Mavenir Systems. Speaking the Brand Language

Transforming a Raw Space

In this age of open and globally connected offices, organizations take great care to communicate the same brand values in all their global offices. The flexibility, if any, is in infusing locally inspired artistic touches. When Mavenir Systems wanted to do up its 100,000 SFT corporate office in India, the company signed up the highly reputed Israel-based design firm ADB Studio.

For the design team, it was an opportunity to communicate Mavenir’s brand values through floor carpeting. The challenge was in identifying the right brand that had the flexibility to provision a diverse range of design solutions across different areas and yet maintain the style language. 

Carpet Tiles from Shaw: Simple, Geometric, Colorful and 100% Sustainable

The product variety of Shaw carpets set the design tone for the entire office. The designer’s idea was to demarcate various sections in the office (conference rooms, working spaces, corridors etc.) by deploying carpet tiles as per the functional and aesthetic need. The factors the designer considered were:

• 100% sustainability

• High flexibility with designs and colours; high load bearing capability

• Efficient sound absorption and optimum acoustic quality

• Underfoot comfort and temperature regulation

EXECUTION

Symmetrics Development Services, India handled the complete execution and delivery of the project. The company displayed high competence in grasping project specifications to the full satisfaction of ADB Studio. Symmetrics lived up to the expectations of both ADB Studio and Mavenir Systems; and delivered a project worthy of appreciation.

RESULT

The fine interplay of bright colors, geometric patterns and India-specific elements created an instant aesthetic connection with the people who came in - employees, customers, visitors and other stakeholders. A warmth that a person can only experience by being there.

“I loved the way the new office took shape from the floor, as it was on the drawing board. As I had visualized, the floor carpeting defined the structure and personality of Mavenir Systems”

— Albert L Levin, Chief Designer, ADB Studio, Isreal